Trackback, Pingback, Ping
A trackback allows one website to notify another about an update. It is one of four types of linkback methods for website authors to request notification when somebody links to one of their posts. This enables authors to keep track of who is linking to their articles.
Trackbacks, Pingbacks, and Pings are mostly used in blog communities to inform other sites / blogs about updated blogs and comments made to blog posts. These methods are supported by many blog / CMS packages, so you can also send Trackbacks and Pingbacks to sites running on software other than glFusion.
Trackbacks are a means to connect a post you made on your blog to a post on another blog.
For example, Mary posts something on her blog. Peter reads that, makes a post about Mary's post on his own site and then sends a trackback to Mary's site, so that Mary and visitors of Mary's site will know about Peter's post.
Pingbacks are pretty much the same as Trackbacks, they only use a different protocol.
Sending a Ping is meant to inform sites that keep track of updated blogs that you've made a new post. These weblog directories or aggregators usually offer a way to subscribe to this update information, so that you don't have to visit several sites to find the new posts.
For more information, please consult Wikipedia on TrackBack and Pingback. You can also spend some time reading up on Weblogs in general there …
To pick up the above example, here's how trackback, etc. work: Assume you're Peter and just read a post on Mary's blog about her little lamb. Say that post has the URL http://www.example.com/article.php/little-lamb.
Peter now goes and writes a new story, linking to Mary's post. Something like:
I just read that Mary <a href=“http://www.example.com/article.php/little-lamb”>has
a little lamb</a>. Hope she posts some pictures soon!
After saving that story, there is an option “send ping” in the Admin's list of stories (last column). Clicking on the link presents you with a list of options: Send Pingback, Send Ping, Send Trackback (some of those may have been disabled and not show up - see below).
Sending a Pingback is an automated process: After clicking on that link, glFusion scans your story for links to other sites and tries to send a Pingback to all those sites that accept Pingbacks. The Pingback will automatically include a link back to your story.
(We're skipping sending Pings for the moment - see below)
A Trackback can only be sent to one site, so you are now presented with a list of all the links in your story and have to choose which site should receive the trackback. glFusion will then check if the site accepts trackbacks and try to determine the actual trackback URL to send the Trackback to.
You will now get a form that includes information about your post (title, URL, URL of your site and the text of your post). If glFusion could determine the Trackback URL, that field will also be filled in. If the Trackback URL is missing, then either glFusion could not find the Trackback URL by itself (in which case you can add it manually) or the target site (Mary's, in the above example) does not accept Trackbacks.
You can - and should - now edit the excerpt from your post. Please note that many sites will shorten the excerpt, typically to something like 255 characters. Also keep in mind that the excerpt will be displayed on Mary's site, so it should contain a portion of your post that will make it clear to a visitor of Mary's site why that post shows up there (i.e. it should somehow refer to Mary's post).
You can then choose to see a preview of your post (but keep in mind that it may not be displayed in the exact same way on Mary's site) and / or send the Trackback.
Trackback vs. Pingback
Since, as mentioned above, Trackback and Pingback offer pretty much the same functionality, you should really only send one of the two. So if Mary's site offers both options, you should think about which of the two makes more sense to you for that particular post.
Pingbacks provide less information (typically only a link back to your site) but they are automated and therefore easier and faster to send. Trackbacks allow you to send more information (i.e. an excerpt from your post) but preparing that information takes more time.
Receiving Trackbacks and Pingbacks
Your glFusion site will, of course, be able to receive Trackbacks and Pingbacks to your stories. They will show up in a dedicated section below the story, similar to the section for comments. Once received, glFusion will treat Trackbacks and Pingbacks the same, so you won't be able to tell the difference.
When you disable Trackbacks and / or Pingbacks in the configuration, you will also disable receiving them.
Pings are meant to be sent to certain websites that keep track of blog posts. glFusion comes pre-configured for pinging Ping-o-Matic, a service that in turn will ping other services (see their site for details). You can easily add others or delete / disable the existing entry (from the Admin's “Trackback” entry).
Weblog directory services will usually accept either a standard or an extended ping. The difference is that the “extended” Ping will also include a link to your site's feed (RSS, Atom, or whatever you chose).
When you click on the “Send Ping” button for a story, all currently enabled weblog directories will be notified automatically.
Pinging a weblog directory service will also ensure that your site is included in Google's blog search.
Since these functions may not be needed on certain sites (i.e. corporate sites), they can be switched off individually in the configuration.
Note that “Trackback” is sometimes used as a generic term for both trackbacks and pingbacks. So when you disable trackbacks but leave pingbacks enabled, you will still see references to “Trackback” in a few places.
Only when all three, (trackbacks, pingbacks, and pings) are disabled will the “Trackback” entry vanish from the Admins Only block. At that point, the only reference to trackbacks that you'll still see is the drop-down menu entry in the Admin's story editor (to enable/disable trackbacks on a per-story basis). But its setting is overridden by the configuration settings, so it can be ignored.